Overview iterations
Fifteen ways to show the numbers.
The same live campaign in every one. No progress bar in any of them; the question is how the money and the reach are grouped and ranked.
A · Ledger tables
Two cards, one hero number each, then a definition table with mono values. Reads like a statement.
Money
$1,478
Balance, unspent and yours
Reach
116,860
Views · expected 346K to 432.5K
B · Eight tiles
The system's hairline grid at its plainest: four money, four reach, one sub-line each, no bar.
Balance
$1,478
of $2,500 fund
Spent
$881
settled
Pending
$141
settles in 48 h
Reserved
$1,156
held for accepted gigs
Posts live
20
of 47 expected
Views
116,860
16,410 today
Clicks
173
$5.91 per click
CPM
$8.74
quoted $5.78
C · Statement
Money as one line of arithmetic, fund minus spent minus pending equals balance. Reach as four figures.
Money
$2,500
Fund
$881
Spent
$141
Pending
$1,478
Balance
Reach
20
Posts live · of 47
116,860
Views · 16,410 today
173
Clicks · $5.91 each
$8.74
CPM · quoted $5.78
D · Split
One card. Balance and views as heroes on a bone panel, the rest as a single list on the right.
Balance
$1,478
of $2,500 · $881 spent · $141 pending · $1,156 held
Views
116,860
expected 346K to 432.5K · 16,410 today
- Posts live
- 20 of 47
- Clicks
- 173
- Cost per click
- $5.91
- CPM
- $8.74 · quoted $5.78
- Time to post
- 33.3 h
- Checks passed
- 98%
- Conversions
- Coming
E · Four heroes
Balance, views, posts and CPM at display size. Everything else in a caps strip along the bottom.
Balance
$1,478
of $2,500 fund
Views
116,860
expected 346K to 432.5K
Posts live
20
of 47 expected
CPM
$8.74
quoted $5.78
Round three · tiles with data, states as tiles
M · Four grids
Money, Reach, Gigs and Posts each a hairline grid under a caps label. Every tile with a history carries its sparkline; states without a timestamp stay flat.
Money
Balance
$1,478
of $2,500 fund
Spent
$881
settled
Pending
$141
settles in 48 h
Reserved
$1,156
held for accepted gigs
Reach
Views
116,860
expected 346K to 432.5K
Views today
16,410
clear after 48 h
Clicks
173
$5.91 per click
CPM
$8.74
quoted $5.78
Gigs
Open
5
offers waiting on a creator
Accepted
7
being filmed
In review
11
1 with changes requested
Approved
1
posting within 24 h
Expired
1
slot not taken in time
Cancelled
1
failed a second check
Posts
Posts live
20
of 47 expected
In window
20
still earning, day 1 to 14
Window closed
0
past day 14
Posted today
0
went live in the last day
Time to post
33.3 h
accept to live, average
Checks passed
98%
first submission
N · One sheet
A single four-column grid. Each group opens with a muted band like a table head. Gigs and posts trimmed to the four states that matter.
Balance
$1,478
of $2,500 fund
Spent
$881
settled
Pending
$141
settles in 48 h
Reserved
$1,156
held for accepted gigs
Views
116,860
expected 346K to 432.5K
Views today
16,410
clear after 48 h
Clicks
173
$5.91 per click
CPM
$8.74
quoted $5.78
Open
5
offers waiting on a creator
Accepted
7
being filmed
In review
11
1 with changes requested
Approved
1
posting within 24 h
In window
20
still earning, day 1 to 14
Window closed
0
past day 14
Posted today
0
went live in the last day
Checks passed
98%
first submission
O · Wide and narrow
Money and reach as eight full tiles. Gigs and posts as a strip of small tiles, count beside the label, sparkline underneath.
Balance
$1,478
of $2,500 fund
Spent
$881
settled
Pending
$141
settles in 48 h
Reserved
$1,156
held for accepted gigs
Views
116,860
expected 346K to 432.5K
Views today
16,410
clear after 48 h
Clicks
173
$5.91 per click
CPM
$8.74
quoted $5.78
Gigs and posts
Open
5Accepted
7In review
11Approved
1Expired
1Cancelled
1In window
20Window closed
0Posted today
0Checks passed
98%Round two
F · Receipt
One narrow column with dotted leaders and a double rule before the balance. Money first, reach below.
Kestrel Notes · day 8 of 14
G · Pulse
Every reach figure carries its own 14-day sparkline. Money is a quiet mono line beneath, out of the way.
Views
116,860
expected 346K to 432.5K
Views today
16,410
since the last refresh
Posts live
20
of 47 expected
Posts per day
0
went live today
H · Ribbons
No card. Two bands of display numbers ruled top and bottom, the way a report cover states its figures.
$1,478
Balance
unspent and yours
$881
Spent
settled
$141
Pending
settles in 48 h
$1,156
Reserved
held for accepted gigs
116,860
Views
16,410 today
20
Posts live
of 47 expected
173
Clicks
$5.91 each
$8.74
CPM
quoted $5.78
I · Allocation
The fund as a composition strip, every dollar in exactly one cell, widths to scale. Reach as fractions over what was expected.
Where the $2,500 fund is
balance $1,478
Spent
$881
Pending
$141
Reserved
$1,156
Free
$322
Posts live
20
47 expected
Views
116,860
346K – 432.5K expected
CPM
$8.74
$5.78 quoted
Clicks
173
$5.91 per click
J · Editorial
The numbers as two sentences set large. Nothing to scan, everything to read.
Day 8 of 14
$1,478 left of $2,500. $881 spent, $141 pending and $1,156 held for accepted gigs.
20 of 47 expected posts are live. They have earned 116,860 views, with 16,410 more pending, against an expected 346K to 432.5K. That is $8.74 per thousand, quoted at $5.78. 173 people clicked through, $5.91 each. Creators posted within 33.3 h on average and 98% passed the checklist first time.
K · Day anchored
The campaign day is the hero. The numbers sort into So far, Expected and Left.
Campaign day
8 / 14
Each post earns for 14 days after it goes live. Views refresh once a day.
So far
- Posts live
- 20
- Views
- 116,860
- Clicks
- 173
- Spent
- $881
- CPM
- $8.74
Expected
- Posts
- 47
- Views
- 346K – 432.5K
- CPM
- $5.78
- Time to post
- 33.3 h
- Checks passed
- 98%
Left
- Balance
- $1,478
- Reserved
- $1,156
- Free
- $322
- Pending
- $141
- Views today
- 16,410
L · Two stacks
Money and reach as vertical stacks, number on the right of each row, one row per card set big.
Balance
unspent and yours
$1,478
Fund
$2,500
Spent
settled
$881
Pending
settles in 48 h
$141
Reserved
held for accepted gigs
$1,156
Views
expected 346K to 432.5K
116,860
Posts live
of 47 expected
20
Clicks
$5.91 each
173
CPM
quoted $5.78
$8.74
Views today
since the last refresh
16,410