Kestrel NotesLive
TikTok, Reels for US and UK knowledge workers who think out loud. Productivity apps, more, smaller posts.
Reach
Views are what each platform's official API reports, read once a day. Each line is the campaign so far. Expected figures come from the plan at funding.
Views
116,860
Expected 346K to 432.5K
Views today
16,410
Since the last refresh
Clicks
173
$5.91 per click
CPM
$8.74
Quoted $5.78
Money
Balance is the fund less what has settled and what is still in its 48-hour hold. Reserved is held for accepted gigs.
Balance
$1,478
of $2,500 fund
Spent
$881
Settled
Pending
$141
Settles in 48 hours
Reserved
$1,156
Held for accepted gigs
Return
Estimated from 173 clicks so far: a 5% conversion rate, and a customer is worth $84.00 over 7 months at $12.00 a month.
Customers
9
Expected from clicks
Revenue
$756
Customers times lifetime value
ROAS
0.7×
On $1,022 spent so far
Lifetime value
$84.00
Per customer
Gigs
Offers on their way to becoming posts. Open a tile to see them.
Posts
Each post earns for 14 days after going live. Open a tile to see them.
By platform
Expected is each platform’s share of the campaign’s range. Delivered is views so far against it. A platform running 1.3x the campaign’s CPM is flagged.
| Platform | Posts live | Views | Expected | Delivered | Clicks | CPM |
|---|---|---|---|---|---|---|
| TikTok | 12 | 66,250 | 237.88K | 28% | 93 | $4.96 |
| Instagram Reels | 8 | 50,610 | 194.63K | 26% | 80 | $6.21 |
Timeline
What happened on the campaign, day by day, newest first.