Campaign
Kestrel NotesLive
TikTok, Reels for US and UK knowledge workers who think out loud. Productivity apps, more, smaller posts.
Product
- Name
- Kestrel Notes
- Brief
- Voice-first note capture that turns rambling into tidy, linked notes.
- Key message
- Talk it out, get a clean note.
- Short link
- https://dstr.club/kestrel
- Promo code
- None
- Revenue
- $12.00 a month for 7 months, $84.00 a customer; 5% conversion rate
Budget
- Fund
- $2,500
- Expected posts
- 47
- Expected views
- 346K–432.5K
- CPM
- $5.78
- Platform share
- 20% of each deposit, taken at deposit
Audience
- Who
- US and UK knowledge workers who think out loud
- Where
- United States, United Kingdom
- Category
- Productivity apps
- Unfilled
- 1 slot open past 48 hours. Widening reaches more creators.
Advanced
- Platforms
- TikTok 50%, Reels 50%
- Format · TikTok
- Any short vertical video
- Format · Reels
- Any short vertical video
- Deadline per gig
- 72 hours after accepting
- Sample
- Creators get a sample or trial
- Go-live
- As soon as funded
Bonus
- Bonus
- Off. Releases stop at expected views.
Distribution preference
Applies to offers not yet sent. Re-quotes the range.
- Expected posts
- 47
- Expected views
- 346K–432.5K
- CPM
- $5.78
Saved
Go-live date
Set before funding. Offers have already gone out on this campaign.
Checklist
Every submission is checked against these items.
One plain sentence per line. Each submission passes or fails every line.
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Email
What lands in your inbox for this campaign.
- Daily views digestPosts live, views read and what was released, once a day.
- Weekly summaryThe week's reach and spend in one email.
- Post liveEach time a post goes live.
- SubmissionsEach time a creator submits and each check result.
Usage rights included on every post for 12 months at no extra cost.